Lead Generation for Software Development Companies

Switchstack's lead generation for software development companies gives custom software, app development and outsourcing firms a dedicated caller who phones founders, CTOs and heads of product, finds the ones with a project to build or a team that's stretched, and books meetings with your sales lead or head of delivery. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

• Custom software and app development agencies
• Offshore and nearshore development firms selling to the US, UK and Europe
• Dedicated team and staff augmentation providers
• Product studios that build first versions for startups

It fits best when you know the kinds of projects you do best and a founder or head of delivery can take the meetings. Selling a software product rather than development work? See cold calling for SaaS.

Who chooses a development partner depends on the kind of business:

Usually when the work is bigger than the team they have. Your caller listens for these moments:

• A funding round just announced, with a product to ship
• Engineering roles that have stayed open for months
• A launch date, or a customer waiting on a feature
• An old system the business has outgrown, or one its vendor no longer supports
• A freelancer or agency relationship that's ending or going badly
• A new integration, app or customer portal on next year's plan

When there's no project yet, your caller asks when next year's plan is set and calls back ahead of it. A short call about one feature is often easier to agree to than a meeting about a whole build.

By answering the worries buyers raise about distance before they become a no. These come up most:

Your caller never promises prices, dates or results for your team. Those come from you in the meeting.

Before calls start, we write down with you what a qualified meeting is, using four checks:

Software development lead generation is part of We Call for You, our done-for-you service. It includes:

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked

Your part is small: tell us the projects and clients you want, approve your caller and the script, take the meetings, and tell us which ones were a good fit.

It costs $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting, and you can stop with 30 days' notice.

Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.

With a flat price per caller, your cost per meeting falls as your caller learns your market. Our guide to appointment setting cost compares hourly, per-meeting and monthly pricing.

1. A 30-minute call. The projects you do best, the clients you want and the markets you sell to.
2. We agree on the list and the goal. Who to call, and what has to be true before a meeting counts as qualified.
3. You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
4. We write the script with you, including the answers in the table above, and check your list against the local calling rules.
5. Calls start in about 2 weeks. Your caller works your prospects' business hours and books meetings straight onto your calendar.
6. We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Your caller works your prospects' business day, so the best country depends on where they are:

• Philippines · from $2,499 a month

  First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

• India · from $2,199 a month

  First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

• South Africa · from $2,899 a month

  First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

• Latin America · from $3,099 a month

  Bilingual English and Spanish callers working the same hours as your North American team.

Your prospects are businesses, but some markets still limit how you call them:

• In the US, the Telemarketing Sales Rule exempts most business-to-business calls under 16 CFR 310.6(b)(7), but its ban on misleading claims still applies. See cold calling laws in the US.
• In the UK, screen your list against the CTPS, and against the TPS for sole traders. See cold calling laws in the UK.
• In Germany, a B2B sales call needs at least presumed consent. See cold calling laws in Germany.

We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated caller on your team from $1,499 a month.