Market Entry Services for Selling in a New Country

Market entry services help a company start doing business in a new country. Switchstack handles the sales part: a dedicated caller who phones businesses in your new market during their working day and books meetings for your team, with no office or local hire needed. Calls start in about 2 weeks, in English or Spanish, and a full-time caller costs $1,499 to $3,099 a month, depending on the caller's country and whether we manage the calling. To sell face to face in Africa or Latin America, full-cycle sales reps cost $3,900 to $4,200 a month. Both run month to month with 30 days' notice.

Prices, third-party fees and calling rules reviewed November 2026.

Market entry services cover five jobs: research and strategy, company setup, employing staff, finding buyers and selling face to face. Different firms do each one. Consultants plan, lawyers and accountants set up the company, and an employer of record can employ staff for you. Switchstack does the selling: finding buyers in the new country and getting them into meetings with your team.

There are five common routes: hire your own salesperson there, hire through an employer of record, appoint a distributor or agent, use an outsourced caller, or use an outsourced sales rep. They differ most in how soon the first sales call happens and what you're tied into. An outsourced caller is the quickest, with calls starting in about 2 weeks.

Hiring locally makes sense once you know the market will pay. A distributor brings existing customers but takes your margin and owns the relationships. An outsourced caller is the quickest way to find out whether buyers will take a meeting at all. It costs less than a local salary in the US, the UK or Australia, and you can stop with 30 days' notice.

To test a new market in 90 days, put one dedicated caller on the country for three months: about 2 weeks to set up, then 11 weeks of calls, then a decision based on real conversations. With We Call for You, the test runs like this:

1. Week 1. A call about the country, the buyers you want, your offer and what counts as a qualified meeting.
2. Weeks 1 and 2. We check your list against the country's calling rules, then shortlist callers and test them on role-plays with your offer. You approve one.
3. Weeks 3 to 6. Calls start during your buyers' working hours. You hear the recordings and get a weekly report: calls made, conversations and meetings booked.
4. Weeks 7 to 10. We drop the segments that don't answer or don't fit, sharpen the opening line and push harder where meetings come from.
5. Weeks 11 to 13. A review with you: what buyers said, who took meetings and what they asked for. Then you scale, switch countries or stop.

What do the results tell you?

Each pattern in the first 90 days points to a different next step:

We cover 7 regions, from North America and the UK to the Gulf, Asia-Pacific, Africa and Latin America. Callers are matched to each market's business hours, and sales reps work on the ground in Africa and Latin America. Each market below has its own page with hours, rules and prices.

What we can't do:

• Callers based in the US, the UK, Europe or the Gulf. Ours work from India, the Philippines, South Africa, Mexico and Colombia.
• Calls in Arabic, French, German, Portuguese or Japanese. Our callers speak English and Spanish.
• Market research reports, company setup, licenses, or payroll for your own staff.
• Sales reps on the ground outside Africa and Latin America.

US calling rules apply wherever your caller sits. The TCPA covers callers outside the United States when the person called is in the US (47 U.S.C. 227), and the FTC says its Telemarketing Sales Rule covers calls to US consumers from abroad (FTC). For calls to businesses, the practical rules are short: check any personal or mobile number against the National Do Not Call Registry, make every call with a live person, and stop when someone asks.

An SDR you employ in the US costs about $6,290 a month with benefits (PayScale, BLS). A dedicated caller from the Philippines, Latin America or India works Eastern or Central hours from $1,499 a month. See cold calling services in the US and the US cold calling laws.

In the UK, live sales calls to businesses are legal under PECR, but you can't call numbers registered with the TPS or Corporate TPS unless that business has said it's happy to hear from you (ICO). Germany is stricter. Under section 7 of its Unfair Competition Act, a sales call to a business needs at least presumed consent, meaning a concrete reason to believe it would welcome the call (UWG § 7 (German)). A German campaign starts with that reason noted against every contact.

Our callers call in English, which suits the UK and Ireland, and international or English-speaking teams in Germany, Switzerland and the Nordics. South Africa is one or two hours ahead of London, so callers there work your buyers' day as a normal day shift. Read our UK, Germany, Spain and Netherlands law guides before you pick your first country.

Three things shape a Gulf launch. Saudi Arabia and Qatar work Sunday to Thursday, while most UAE businesses work Monday to Friday, and your caller follows your buyers' week. In the UAE, Cabinet Resolutions 56 and 57 of 2024 allow marketing calls only between 9am and 6pm and ban calls to numbers on the Do Not Call Registry, with fines of up to AED 150,000 (Mondaq). And Arabic is the main business language in Saudi Arabia, so English-speaking callers fit best with international companies and larger firms.

Callers in India and South Africa cover the Gulf business day as a normal day shift. Saudi and Qatari rules lean toward prior consent for marketing, and how they apply to live business calls isn't settled, so take local legal advice before a large campaign. See our pages on the UAE, Saudi Arabia and Qatar.

Both are available: callers who book meetings, and full-cycle sales reps for buyers who expect a visit. Our reps are based in South Africa, Mexico and Colombia, and cost $3,900 a month in Africa and $4,200 in Latin America, flat, with no commission.

They find buyers, visit them, take orders, handle after-sales and follow up on payments, so they suit manufacturers and exporters who need someone on the ground, not just meetings. See our outsourced sales team, or book a call about sales reps.

Calling into South Africa works differently from most markets. The Information Regulator treats phone calls as electronic communication under section 69 of POPIA, so a sales call to anyone who isn't already your customer needs their consent first (Information Regulator). Campaigns there work best as warm calling, and the South Africa guide explains why.

For Spanish-speaking Latin America, callers in Mexico and Colombia call in Spanish or English, and we check each country's rules on your list before calls start.

Before signing, larger companies usually check who owns the data, whether their information stays confidential, how long the contract runs, how call quality is checked and who checks the local rules. With Switchstack, your lists, recordings and notes stay yours, and the contract runs month to month with 30 days' notice. The full answers, from our terms of service and how we run every campaign:

Our privacy policy explains how we handle personal data.

One flat monthly price per full-time caller, set by the country your caller works from: $1,499 to $2,399 to hire a caller who reports to your team, or $2,199 to $3,099 for We Call for You, where we run the calling. No setup fee, no charge per meeting, month to month.

Launch offer: every new client gets 20% off the first 2 months on either calling service.

Sales reps on the ground: $3,900 a month per rep in Africa and $4,200 in Latin America, flat, with no commission.

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked