Cold Calling for Commercial Cleaning Companies
A dedicated caller who phones office managers, facility managers and property managers in your service area, finds the ones ready for a new cleaner and books walkthroughs with your sales team. We write the script with you, manage your caller every day and record every call. Calls start in about 2 weeks.
Cold Calling for Commercial Cleaning, in Short
Cold calling for commercial cleaning means phoning office, facility and property managers to find buildings ready for a new cleaner, then booking walkthroughs. Switchstack gives janitorial and commercial cleaning companies a dedicated caller who does this in your service area: they ask the office, facility or property manager who cleans now and when the contract ends, and book walkthroughs with your sales team. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per walkthrough, and calls start in about 2 weeks.
Want to make the calls yourself first? Use our commercial cleaning cold calling script.
Getting enquiries from your website as well? A caller can phone those first, while the buyer is still comparing quotes. See inbound lead follow-up.
Who It's For
- Janitorial and commercial cleaning companies
- Cleaning franchise owners building their own territory
- Medical office and clinic cleaning specialists
- Commercial floor care, carpet and window cleaning companies
- Cleaning companies adding a new city or service area
It fits best when you know the buildings you clean well, you have crews ready for new contracts, and someone on your team can do the walkthroughs. We call businesses only, never homes.
Who Does Your Caller Talk To?
Who decides on the cleaning contract depends on the building:
| Building | Who usually decides | What your caller asks |
|---|---|---|
| Small and mid-sized offices | The office manager, or the owner at smaller firms | "Who looks after the cleaning here?" |
| Multi-tenant buildings and business parks | The property or building manager | "Who manages the janitorial contract for the building?" |
| Medical and dental offices | The practice or office manager | "Who handles cleaning for the practice?" |
| Warehouses, factories and distribution centers | The facility, plant or operations manager | "Who decides on cleaning for the site?" |
| Gyms, car dealerships and stores | The general manager or the owner | "Who looks after cleaning for this location?" |
In many multi-tenant buildings, the landlord arranges cleaning for the common areas and sometimes for each office too. Your caller asks whether cleaning comes with the lease. If it does, they get the name of the property manager and call them instead.

What Counts as a Qualified Walkthrough?
Before calls start, we write down with you what a qualified walkthrough is, using four checks:
| Check | What it means for a cleaning company |
|---|---|
| Right building | The type and size of building you clean well, inside your service area, on a schedule you can staff |
| Right person | The person who chooses the cleaning company or signs the contract, and who will be at the walkthrough |
| Real reason to talk | A contract ending soon, complaints about the current cleaner, a move to new space or a new manager |
| Walkthrough held | The walkthrough or call happens at the agreed time |
Your caller doesn't quote prices. They write down the type of building, roughly how big it is, how many nights a week it's cleaned, who cleans it now and when that contract ends, and hand the walkthrough to your salesperson with those notes.
When Do Buildings Switch Cleaning Companies?
Most buildings already have a cleaner. They start looking for a new one when something goes wrong or changes, so your caller listens for these moments:
- Missed cleans, rotating crews or complaints from staff and tenants
- A contract renewal or a price rise from the current cleaner
- A move, a new office or a fit-out finishing
- A new office, facility or property manager
- A failed inspection, or a client visit or audit coming up
When there's no opening yet, your caller asks when the contract ends and calls back before then. A free walkthrough and quote is often easier to say yes to than a meeting.
What About Schools and Public Buildings?
Schools, local governments and other public bodies usually buy cleaning through a formal bid or tender, not after a sales call. Your caller can't win those on the phone. Instead, they find out who runs purchasing, when the cleaning contract next goes out to bid and how to get notified when it does. Then they note the date so your team can prepare.
Calls to private buildings usually turn into walkthroughs faster, so most campaigns start there and keep public bids as a side list.
What You Get
Cold calling for commercial cleaning is part of We Call for You, our done-for-you service. It includes:
- A dedicated caller working only on your campaign
- Call script written and tested with you
- Daily management and quality checks by our team
- Meetings booked straight onto your calendar
- A recording of every call
- Weekly report: calls made, conversations, meetings booked
Your part is small: tell us the buildings you clean best and your service area, approve your caller and the script, do the walkthroughs, and tell us which ones were a good fit.
How Much Does Cold Calling for Commercial Cleaning Cost?
Cold calling for commercial cleaning costs $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per walkthrough.
| Caller based in | Best for calling | Hire a Caller | We Call for You |
|---|---|---|---|
| Philippines English and Filipino | United States, Canada, Australia, New Zealand, Singapore and 1 more | $1,799/mo | $2,499/mo |
| India English and Hindi, plus regional languages | United Arab Emirates, Saudi Arabia, Qatar, Singapore, United Kingdom and 1 more | $1,499/mo | $2,199/mo |
| South Africa English, often as a first language | United Kingdom, Ireland, Germany, Switzerland, Sweden and 8 more | $2,199/mo | $2,899/mo |
| Latin America English and Spanish | United States, Canada | $2,399/mo | $3,099/mo |
Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.
With a flat price per caller, your cost per walkthrough falls as your caller learns your market. Our guide to appointment setting cost compares hourly, per-appointment and monthly pricing.
How It Works
- A 30-minute call. The buildings you clean best, the contract sizes you want and the areas your crews cover.
- We agree on the list and the goal. Which buildings to call, and what has to be true before a walkthrough counts as qualified.
- You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
- We write the script with you, including answers to "we already have a cleaner" and "the landlord handles it", and check your list against the local calling rules.
- Calls start in about 2 weeks. Your caller works your buyers' business hours and books walkthroughs straight onto your calendar.
- We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.
Which Caller Country Fits Your Area?
Your caller works your buyers' business day, so the best country depends on where your buildings are:
- Philippines · from $2,499 a month
First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.
- India · from $2,199 a month
First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.
- South Africa · from $2,899 a month
First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.
- Latin America · from $3,099 a month
Bilingual English and Spanish callers working the same hours as your North American team.
Calling Rules for Cleaning Campaigns
Your buyers are businesses and property managers, so most calls fall under the lighter business-to-business rules. A few things still matter:
- In the US, the FTC's Telemarketing Sales Rule exempts business-to-business calls, except calls involving retail sales of nondurable office or cleaning supplies. Calls about your cleaning service are business-to-business; if you also sell cleaning supplies by phone, those calls are covered by the rule. Business numbers are outside the Do Not Call Registry, but a small office owner's personal mobile may be on it. Oklahoma and Maryland also limit most B2B sales calls to 8am to 8pm. See cold calling laws in the US and the rules by state.
- In Canada and Australia, calling hours apply to business calls too. See the guides for Canada and Australia.
- In the UK, the ICO's business-to-business guidance treats sole traders and some partnerships like individuals, so a B2B list needs screening against both the TPS and the CTPS. See cold calling laws in the UK.
We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated caller on your team from $1,499 a month.
Cold Calling for Commercial Cleaning: FAQs
What it costs, who your caller talks to and how it works.
What is cold calling for commercial cleaning companies?
How much does it cost?
Do you book walkthroughs or just pass on leads?
Will my caller quote prices?
Do you call homes for residential cleaning?
Can you call only in our service area?
Do you charge per walkthrough?
How quickly can you start?
Ready for More Walkthroughs?
Tell us the buildings you clean best and the areas your crews cover. We'll recommend a caller country and explain how your campaign would work. Callers from the Philippines, India, South Africa or Latin America.
- Start in about 2 weeks
- No setup fee, no per-walkthrough charges
- Free replacement in the first 30 days
- A recording of every call
Prefer email? [email protected]
Book a Call