Appointment Setting for Marketing Agencies
Dedicated callers who phone business owners and book meetings on your calendar. Hire a caller who works your list and script, or let us run the calling for you. Calls start in about 2 weeks.
Appointment Setting for Marketing Agencies, in Short
Switchstack gives marketing, web design and SEO agencies dedicated callers who phone business owners and book meetings on your calendar. Hire a caller who works your list and script for $1,499 to $2,399 a month, or have us run the calling for $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.
New to the term? Our guide explains what appointment setting is and how the process works.
Two Ways to Work With Us
Many agencies already have a list, an offer and a script that works when the founder makes the calls. The question is whether you want to manage the caller yourself:
| Hire a Caller | We Call for You | |
|---|---|---|
| Who writes the script | You do, or we help you adapt one | We write it with you and test it |
| Who manages the caller | You, day to day | We do, with daily quality checks |
| The list | Yours | Yours, or one we agree on together |
| Price per full-time caller | $1,499 to $2,399 a month | $2,199 to $3,099 a month |
| Best for | Agencies with a proven script and someone to manage | Agencies that want meetings without managing calls |
Either way, every caller is full-time and works only on your campaign, and every call is recorded.

Who Your Caller Calls
You choose the niche and the area. Agencies tend to call one of two groups, and the conversation is different for each:
- Owners of local businesses, such as clinics, dentists, trades, restaurants, law firms and retailers. The owner decides, so your caller asks for them by name.
- Marketing managers at larger companies, where the caller needs a sharper reason to talk, such as a specific gap in their search results or ads.
The opener works best when it's specific to the business: something your caller noticed about their website, reviews or search results. Our B2B cold calling script template shows how to build one.
What Counts as a Qualified Agency Meeting
Before calls start, agree on what has to be true before a meeting counts:
| Check | What it means for an agency |
|---|---|
| Right business | The industries, locations and company sizes your agency serves best |
| Right person | The owner, or the marketing manager in larger businesses |
| Real reason to talk | A website, ads or search results that are holding them back, or plans to grow |
| Meeting held | They join at the agreed time, rather than just accepting the invite |
A clear definition stops your strategist's calendar filling up with prospects who were never going to buy.
How Much Does Appointment Setting for Agencies Cost?
One flat monthly price per full-time caller, set by the service and the country your caller works from: $1,499 to $2,399 to hire a caller, or $2,199 to $3,099 for us to run the calling. There's no setup fee and no charge per meeting.
| Caller based in | Best for calling | Hire a Caller | We Call for You |
|---|---|---|---|
| Philippines English and Filipino | United States, Canada, Australia, New Zealand, Singapore and 1 more | $1,799/mo | $2,499/mo |
| India English and Hindi, plus regional languages | United Arab Emirates, Saudi Arabia, Qatar, Singapore, United Kingdom and 1 more | $1,499/mo | $2,199/mo |
| South Africa English, often as a first language | United Kingdom, Ireland, Germany, Switzerland, Sweden and 8 more | $2,199/mo | $2,899/mo |
| Latin America English and Spanish | United States, Canada | $2,399/mo | $3,099/mo |
Launch offer: 20% off the first 2 months, so a caller starts from $1,199 a month. No code needed.
How It Works
- A 30-minute call. Your services, your best clients, your niche, your area and your list.
- Choose the service. Hire a Caller if you'll manage the caller, We Call for You if you want us to.
- Choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
- Agree on the script and the qualified meeting, and check your list against the local calling rules.
- Calls start in about 2 weeks, in your prospects' business hours, with meetings booked straight onto your calendar.
Callers work from the Philippines, India, South Africa or Latin America. Not sure which fits your market? Our country matcher recommends one in four questions.
Calling Rules for Agency Campaigns
Many agency prospects are small businesses, and some, such as sole traders, count as individuals under calling rules:
- In the US, business numbers are outside the Do Not Call Registry, but an owner's personal mobile may be on it. See cold calling laws in the US.
- In the UK, screen your list against both the TPS and the CTPS, as the ICO's B2B marketing guidance explains. See cold calling laws in the UK.
- In Australia and Canada, legal calling hours apply to business calls too. See the guides for Australia and Canada.
Compare every market in cold calling laws by country.
Appointment Setting for Agencies: FAQs
What it costs, who calls whom and how it works.
What is appointment setting for marketing agencies?
How much does appointment setting for agencies cost?
Can the caller use our list and script?
Who do agency callers usually call?
Can we hire more than one caller?
How quickly can a caller start?
Ready for More Agency Sales Meetings?
Tell us your niche, your area and your list. We'll recommend a caller country and the service that fits.
- Start in about 2 weeks
- No setup fee, no per-meeting charges
- Free replacement in the first 30 days
- A recording of every call
Prefer email? [email protected]
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