Cold Calling for Security Companies

Switchstack's cold calling for security companies gives guarding, patrol, alarm and CCTV companies a dedicated caller who phones property managers, facility managers and business owners in your service area, finds the ones reviewing their security and books site visits or meetings with your sales team. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

Getting enquiries from your website as well? A caller can phone those first, while the buyer is still comparing quotes. See inbound lead follow-up.

• Security guard and mobile patrol companies
• Alarm, CCTV and access control installers that sell to businesses
• Remote video monitoring companies
• Security companies opening a new city, state or region

It fits best when you know the sites you protect well, you have the staff to take on new contracts, and someone on your team can do the site visits.

Who your caller phones, and who decides there, depends on what you sell:

Many properties are run by a management company, so the decision often sits with a property manager who looks after several sites. Your caller asks for them by name and notes every site they manage.

Before calls start, we write down with you what a qualified meeting is, using four checks:

Your caller doesn't quote prices or do site surveys. They write down the site, the current provider, when the contract ends and who decides, and hand the site visit to your salesperson with those notes.

Most sites already have a provider, or have decided they don't need one. That changes when something happens, so your caller listens for these moments:

• A contract renewal or a bid coming up in the next few months
• A break-in, theft or vandalism at the site or nearby
• Missed patrols, late guards or slow alarm responses from the current provider
• A new building, site or construction project starting
• A new requirement from an insurer, a tenant or the owner

When there's no opening yet, your caller asks when the contract ends and calls back before then. A free site assessment is often easier to say yes to than a quote.

Cold calling for security companies is part of We Call for You, our done-for-you service. It includes:

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked

Your part is small: tell us the sites you protect best and your service area, approve your caller and the script, do the site visits, and tell us which ones were a good fit.

Cold calling for security companies costs $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting.

Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.

With a flat price per caller, your cost per meeting falls as your caller gets better at your market. Our guide to appointment setting cost compares hourly, per-meeting and monthly pricing.

1. A 30-minute call. What you sell, the sites you protect best and the areas you're licensed and staffed to cover.
2. We agree on the list and the goal. Who to call, and what has to be true before a site visit counts as qualified.
3. You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
4. We write the script with you, including answers to "we already have a security company" and "we're under contract", and check your list against the local calling rules.
5. Calls start in about 2 weeks. Your caller works your buyers' business hours and books site visits straight onto your calendar.
6. We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Your caller works your buyers' business day, so the best country depends on where your sites are:

• Philippines · from $2,499 a month

  First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

• India · from $2,199 a month

  First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

• South Africa · from $2,899 a month

  First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

• Latin America · from $3,099 a month

  Bilingual English and Spanish callers working the same hours as your North American team.

Your buyers are businesses and property managers, so most calls fall under the lighter business-to-business rules. A few things still matter:

• In the US, business numbers are outside the Do Not Call Registry, but a manager's or owner's personal mobile may be on it. Oklahoma and Maryland also limit most B2B sales calls to 8am to 8pm. See cold calling laws in the US and the rules by state.
• In Canada and Australia, calling hours apply to business calls too. See the guides for Canada and Australia.
• In the UK, sole traders can register with the TPS, so a B2B list needs screening against both the TPS and the CTPS. See cold calling laws in the UK.

We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated caller on your team from $1,499 a month.