MSP Appointment Setting Services

Switchstack's MSP appointment setting services give managed service providers and IT companies a dedicated caller who phones small and mid-sized businesses in your service area, qualifies them and books meetings on your calendar. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

Prefer to make the calls yourself? Our cold calling playbook for MSPs covers who to call, a sample opener and how to handle "we have an IT guy".

• Managed service providers selling IT support to small and mid-sized businesses
• Managed security providers (MSSPs) and cybersecurity companies
• IT consultancies and project-based IT companies
• IT support firms moving from break-fix work to monthly contracts

It fits best when referrals have slowed, you know which businesses you serve best, and you or your sales lead can take the meetings. If you're still working out who your best customers are, start with a few weeks of calls into one industry in one area.

Small businesses rarely have an IT department, so the person who chooses an MSP changes with company size:

Whoever answers usually knows who looks after IT. Your caller asks, writes down the name, and asks for that person by name on the next call.

Before calls start, we write down with you what a qualified meeting is, using four checks:

Your weekly report shows calls made, conversations and meetings booked. When you tell us which meetings were held and were a good fit, your caller learns what a good meeting looks like for you.

Most businesses don't look for a new IT provider until something changes. Your caller listens for those moments, because they turn a cold call into a meeting:

• An office move, a refit or a new location
• A hiring push, with new starters who need laptops and accounts
• An IT support contract that comes up for renewal in the next few months
• Slow responses or repeat problems with the current provider
• A new security, insurance or compliance question the business can't answer alone

When there's no trigger yet, your caller asks when the current contract renews and calls back before then.

Our MSP appointment setting services are part of We Call for You, our done-for-you service. Every campaign includes:

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked

Your part is small: tell us the businesses you serve best and your service area, approve your caller and the script, take the meetings, and tell us which ones were a good fit.

Our MSP appointment setting services cost $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting.

Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.

Many appointment setters charge per meeting. That looks simple, but it pays them to book anyone who says yes, and an unqualified meeting costs your best salesperson an hour. With a flat price per caller, your cost per meeting falls as your caller gets better at your market. Our guide to working out your real cost per meeting shows how to compare quotes.

1. A 30-minute call. Your services, the businesses you serve best, your seat range and your service area.
2. We agree on the list and the goal. Who to call, and what has to be true before a meeting counts as qualified.
3. You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
4. We write the script with you, including answers to "we have an IT guy" and "we're under contract", and check your list against the local calling rules.
5. Calls start in about 2 weeks. Your caller works your area's business hours and books meetings straight onto your calendar.
6. We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Your caller works your prospects' business day, so the best country depends on where your service area is:

• Philippines · from $2,499 a month

  First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

• India · from $2,199 a month

  First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

• South Africa · from $2,899 a month

  First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

• Latin America · from $3,099 a month

  Bilingual English and Spanish callers working the same hours as your North American team.

Many MSP prospects are small businesses, and some, such as sole traders, count as individuals under calling rules. A few examples:

• In the UK, sole traders can register with the TPS, as individuals do, so a B2B list needs screening against both the TPS and the CTPS, as the ICO's B2B marketing guidance explains. See cold calling laws in the UK.
• In the US, business numbers are outside the Do Not Call Registry, but a small business owner's personal mobile may be on it. See cold calling laws in the US.
• In Australia and Canada, calling hours apply to business calls too. See the guides for Australia and Canada.

We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated appointment setter on your team from $1,499 a month.