For accounting, bookkeeping and tax firms · from $2,199/month per caller

Telemarketing and Appointment Setting for Accountants

A dedicated caller who phones business owners in the areas and industries you serve, finds the ones ready for a new accountant and books meetings with your partners. We write the script with you, manage your caller every day and record every call. Calls start in about 2 weeks.

Appointment Setting for Accountants, in Short

Switchstack's telemarketing and appointment setting for accountants gives accounting, bookkeeping and tax firms a dedicated caller who phones small and mid-sized business owners, finds the ones unhappy with their current accountant or outgrowing their books, and books meetings with your partners. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

Who It's For

  • Accounting and CPA firms looking for more business clients
  • Bookkeeping and payroll firms selling monthly services
  • Tax firms building a base of business clients outside tax season
  • Firms adding advisory or outsourced finance director services

It fits best when you know which clients you serve best, you have room for more, and a partner or manager can take the meetings. If you're not sure yet, start with a few weeks of calls into one industry in one area.

Who Your Caller Talks To

The person who chooses an accountant changes with the size of the business:

Business sizeWho usually decidesWhat your caller asks
Sole traders and owner-run businessesThe owner"Who does your books and your tax return at the moment?"
About 10 to 50 staffThe owner, often with an office or operations manager"Who looks after the accounts and payroll here?"
Over 50 staffA finance manager, controller or finance director"When do you next review your outside accountants?"

What Counts as a Qualified Meeting

Before calls start, we write down with you what a qualified meeting is, using four checks:

CheckWhat it means for an accounting firm
Right clientThe size, industry and services you want more of, such as monthly bookkeeping, payroll or advisory
Right personThe owner or finance lead who chooses the accounting firm
Real reason to talkUnhappy with their current accountant, books behind, a new business, growth, or a deadline coming up
Meeting heldThey join the meeting at the agreed time, rather than just accepting the invite

Your caller doesn't give tax or accounting advice. They write down what the business needs, who does the books now and when they might switch, and hand the meeting to your team with those notes.

When Businesses Change Accountant

Most businesses stay with the accountant they have until something goes wrong or changes, so your caller listens for these moments:

  • Slow replies, missed deadlines or a surprise bill from the current accountant
  • Books that are months behind, or an owner still doing them alone
  • A new business, a new partner, or fast growth that needs payroll and monthly accounts
  • A year-end or filing deadline coming up
  • Wanting advice on cash flow, pricing or tax, not just compliance work

When there's no opening yet, your caller asks when the business's year-end is and calls back ahead of it. A free review of last year's accounts is often easier to say yes to than a switch.

What You Get

Appointment setting for accountants is part of We Call for You, our done-for-you service. It includes:

  • A dedicated caller working only on your campaign
  • Call script written and tested with you
  • Daily management and quality checks by our team
  • Meetings booked straight onto your calendar
  • A recording of every call
  • Weekly report: calls made, conversations, meetings booked

Your part is small: tell us the clients you serve best and your area, approve your caller and the script, take the meetings, and tell us which ones were a good fit.

How Much Does It Cost?

Appointment setting for accountants costs $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting.

Caller based inBest for callingHire a CallerWe Call for You
Philippines

English and Filipino

United States, Canada, Australia, New Zealand, Singapore and 1 more$1,799/mo$2,499/mo
India

English and Hindi, plus regional languages

United Arab Emirates, Saudi Arabia, Qatar, Singapore, United Kingdom and 1 more$1,499/mo$2,199/mo
South Africa

English, often as a first language

United Kingdom, Ireland, Germany, Switzerland, Sweden and 8 more$2,199/mo$2,899/mo
Latin America

English and Spanish

United States, Canada$2,399/mo$3,099/mo

Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.

With a flat price per caller, your cost per meeting falls as your caller gets better at your market. Our guide to appointment setting cost compares hourly, per-meeting and monthly pricing.

How It Works

  1. A 30-minute call. The services you sell, the clients you serve best and the area you cover.
  2. We agree on the list and the goal. Who to call, and what has to be true before a meeting counts as qualified.
  3. You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
  4. We write the script with you, including answers to "we already have an accountant" and "a friend does our books", and check your list against the local calling rules.
  5. Calls start in about 2 weeks. Your caller works your prospects' business hours and books meetings straight onto your calendar.
  6. We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Which Caller Country Fits Your Area

Your caller works your prospects' business day, so the best country depends on where they are:

  • Philippines · from $2,499 a month

    First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

  • India · from $2,199 a month

    First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

  • South Africa · from $2,899 a month

    First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

  • Latin America · from $3,099 a month

    Bilingual English and Spanish callers working the same hours as your North American team.

Calling Rules for Accounting Campaigns

Many of your prospects are small businesses, and some, such as sole traders, count as individuals under calling rules:

  • In the UK, sole traders can register with the TPS, as individuals do, so a B2B list needs screening against both the TPS and the CTPS. See cold calling laws in the UK.
  • In the US, business numbers are outside the Do Not Call Registry, but an owner's personal mobile may be on it. See cold calling laws in the US.
  • In Canada and Australia, calling hours apply to business calls too. See the guides for Canada and Australia.

We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated caller on your team from $1,499 a month.

FAQ

Appointment Setting for Accountants: FAQs

What it costs, who your caller talks to and how it works.

What is telemarketing for accountants?
It means a caller phones business owners for an accounting, bookkeeping or tax firm, finds the ones open to a new accountant and books meetings with your partners or managers. With Switchstack, a dedicated caller does this from $2,199 a month, with no setup fee.
How much does it cost?
$2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting. Would you rather manage the caller yourself? Hire a Caller costs $1,499 to $2,399 a month.
Will my caller give tax or accounting advice?
No. Your caller finds out what the business needs, who does their books now and when they might switch, then books a meeting. Advice, fees and engagement letters stay with your team.
When is the best time of year to call?
Business owners are most open to a new accountant when something has gone wrong or is coming up: a missed deadline, a large bill, a new business or a year-end. Your caller asks when their year-end is and calls back ahead of it.
Does this fit our professional body's marketing rules?
Tell us your body's rules on promoting your services, and we write the script with you to fit them. Your caller is honest about who they're calling for and why, and stops when someone asks not to be called.
Do you charge per meeting?
No. You pay one flat monthly price per full-time caller, who works 40 hours a week on your campaign. Your caller has no reason to book meetings that don't fit just to hit a number.
How quickly can you start?
Calls usually start in about 2 weeks: a 30-minute call with you, then we test callers on your offer, you approve one, and we agree on the script, the list and what counts as a qualified meeting.

Ready for More Client Meetings?

Tell us the services you sell and the clients you serve best. We'll recommend a caller country and explain how your campaign would work. Callers from the Philippines, India, South Africa or Latin America.

  • Start in about 2 weeks
  • No setup fee, no per-meeting charges
  • Free replacement in the first 30 days
  • A recording of every call

Prefer email? [email protected]

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