For car dealerships · from $1,499/month per caller

Car Dealership Appointment Setting

A dedicated caller who phones your new leads while they're still shopping, books test drives and showroom visits with your sales team, and confirms them the day before. Like an outsourced BDC, in English or Spanish. Calls start in about 2 weeks.

Car Dealership Appointment Setting, in Short

Switchstack gives car dealerships a dedicated caller who phones your new leads, such as website enquiries, test drive and trade-in requests, and books showroom appointments and test drives with your sales team. It works like an outsourced BDC: your caller works your lead list during your opening hours and confirms each appointment the day before. Callers in Latin America speak English and Spanish. Hire a caller for $1,499 to $2,399 a month, or have us manage the calling for $2,199 to $3,099. There's no setup fee and no charge per appointment, and calls start in about 2 weeks.

The faster a new lead gets a call, the more likely you are to reach them. Our speed to lead statistics collect the research on response times.

Which Leads Your Caller Works

Your caller phones people who have already been in touch with your dealership:

  • Enquiries from your website and chat
  • Test drive and trade-in valuation requests
  • Leads from car listing sites
  • Enquiries that went quiet, while the calling rules still allow a call

We don't buy or supply leads, and your caller doesn't cold call people who never contacted you. For how calling your own leads works in other industries, see inbound lead follow-up.

From Lead to Appointment

  1. Call while they're still shopping. New leads go to the top of your caller's list, newest first, during your opening hours.
  2. Check what they want. The vehicle or type they're after, when they plan to buy, and whether they have a trade-in.
  3. Book a time. A test drive or showroom visit at a set time, with the salesperson you choose.
  4. Confirm the day before. A reminder call or message, and a new time for anyone who can't make it.
  5. Follow up no-shows. Your caller phones people who missed their appointment and offers another time.

You get a recording of every call, and a note on each lead: what they want, when they plan to buy, any trade-in, and the appointment time.

What Stays with Your Team

Your caller books appointments. They don't quote prices, value trade-ins, discuss financing or ask credit questions. Those conversations stay with your sales and finance teams, at the appointment.

Calling Leads in English and Spanish

Callers in Latin America are tested on role-play calls in English and Spanish, so one caller can work your leads in either language. Their working day also lines up with North American opening hours.

See Latin American cold callers for prices and how we test them.

Hours and Cover

Your caller works full time, 40 hours a week, during your opening hours. Leads that arrive outside those hours are called at the start of the next shift. If most of your leads come in at other times, tell us when, and we'll recommend a caller country whose working day covers them.

Calling Rules for Dealership Leads

Your leads are consumers, so consumer calling rules apply. People who enquired with you can usually be called for a limited time, even if their number is on a do-not-call register:

CountryCan you call a lead who asked?For how long
United StatesAllowed if they enquired in the last 90 days90 days from an enquiry, 540 days from a purchase
CanadaAllowed if they enquired in the last 6 months6 months from an enquiry, 18 months from a purchase
United KingdomAllowed if they told you they don't object to your callsUntil they withdraw it
AustraliaAllowed with their consent3 months, unless they agreed to a longer period
  • When someone asks not to be called again, your caller stops and records it.
  • Some US states also limit sales calls to consumers, for example to 8am to 8pm in Florida, Oklahoma and Maryland, with no more than three calls in 24 hours on the same subject. See calling laws by state.

The sources and details for each country are in do not call exemptions by country. This is a plain summary, not legal advice.

How Much Does It Cost?

One flat monthly price per full-time caller, set by the service and the caller's country: $1,499 to $2,399 for Hire a Caller, where the caller works your leads and reports to your BDC or sales manager, or $2,199 to $3,099 for We Call for You, where we write the script and manage the caller every day. No setup fee and no charge per appointment.

Caller based inBest for callingHire a CallerWe Call for You
Philippines

English and Filipino

United States, Canada, Australia, New Zealand, Singapore and 1 more$1,799/mo$2,499/mo
India

English and Hindi, plus regional languages

United Arab Emirates, Saudi Arabia, Qatar, Singapore, United Kingdom and 1 more$1,499/mo$2,199/mo
South Africa

English, often as a first language

United Kingdom, Ireland, Germany, Switzerland, Sweden and 8 more$2,199/mo$2,899/mo
Latin America

English and Spanish

United States, Canada$2,399/mo$3,099/mo

Launch offer: 20% off the first 2 months, so a caller starts from $1,199 a month. No code needed.

FAQ

Car Dealership Appointment Setting: FAQs

What it costs, what your caller does and the calling rules.

What is an outsourced BDC for a car dealership?
A business development center (BDC) is the team that calls a dealership's leads and books appointments. An outsourced BDC does the same work from outside the dealership. With Switchstack, that's a dedicated caller who works only on your leads.
How much does it cost?
Hire a caller for $1,499 to $2,399 a month, or have us manage the calling for $2,199 to $3,099, set by the country your caller works from. There's no setup fee and no charge per appointment.
Will the caller talk about prices or financing?
No. Your caller books the appointment and writes down the vehicle, timing and trade-in. Prices, trade-in values, financing and credit questions stay with your sales and finance teams.
Can the caller speak Spanish?
Yes, if your caller works from Latin America. Callers there are tested in English and Spanish, so one caller can work leads in both languages.
Do you buy or supply leads?
No. Your caller works the leads your dealership already gets: people who enquired, asked for a test drive or requested a trade-in value.
What hours does the caller work?
Full time, 40 hours a week, during your opening hours. Leads that arrive outside those hours are called at the start of the next shift. Tell us when most of your leads come in, and we'll recommend a caller country whose working day covers them.
How quickly can you start?
Usually in about 2 weeks: a 30-minute call with you, then we test callers on role-play calls using your leads, you approve one, and we agree on the script and how leads reach your caller.

Ready for More Booked Test Drives?

Tell us how many leads you get, where they come from and your opening hours. We'll recommend a caller country and explain how it would work.

  • Start in about 2 weeks
  • No setup fee, no per-appointment charges
  • Free replacement in the first 30 days
  • A recording of every call

Prefer email? [email protected]

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