B2B Telemarketing Services

Switchstack's B2B telemarketing services give you a dedicated caller who phones the businesses you want to reach, qualifies them and books meetings on your calendar. A full-time caller costs $2,199 to $3,099 a month (about $13 to $18 an hour), set by the country your caller works from. There's no setup fee, the service runs month to month with 30 days' notice, and calls start in about 2 weeks.

Every call works towards one result: qualified meetings for your sales team. Our B2B appointment setting services page explains how we define and count them.

B2B telemarketing is selling to other businesses by phone. A caller contacts companies on your list, reaches the decision-maker, finds out whether they have the problem you solve and books a meeting with your salesperson. The calls go to business numbers during business hours, not to people at home.

The same work goes by several names. Here's what each one usually means:

Our outsourced telemarketing covers telemarketing, cold calling and appointment setting: reaching new businesses and booking meetings. For follow-up and closing calls, you can hire a closing caller instead. To learn the basics first, read what cold calling is or our B2B cold calling tips.

Our B2B telemarketing services are part of We Call for You, our done-for-you service. Every campaign includes:

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked

Your part is small: tell us who you sell to, approve your caller and the script, take the meetings, and tell us which ones were a good fit.

Many telemarketing companies sell call centre hours: agents work through several clients' lists in the same shift. That can suit simple consumer calls. B2B calls are different. Reaching a decision-maker often takes several attempts, and each conversation goes better when the caller remembers the last one.

A dedicated caller gets better at your market every week. If yours isn't a fit in the first 30 days, we replace them for free.

Our B2B telemarketing services cost $2,199 to $3,099 a month per full-time caller, which works out at about $13 to $18 an hour. The price is set by the country your caller works from. There's no setup fee and no charge per lead or per meeting.

Launch offer: 20% off the first 2 months, so outsourced telemarketing starts from $1,759 a month. No code needed.

Telemarketing agencies charge in four main ways. Here's how they compare:

Whichever model you choose, compare quotes on what each qualified meeting costs you. Our guide to how many cold calls it takes to book a meeting shows how to work out your number, and the pricing page lists every price and term.

1. A 30-minute call. You tell us your offer, who you sell to and the markets you want to reach.
2. We agree on the list and the goal. Who to call, and what has to be true before a meeting counts as qualified.
3. You choose your caller. We match a caller country to your market and test callers on role-play calls using your offer. You hear the recordings and approve one.
4. We write the script with you and check your list against the local do-not-call rules.
5. Calls start in about 2 weeks. Your caller works your prospects' business hours and books meetings straight onto your calendar.
6. We manage and improve. We run daily quality checks and send you a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Your caller works your prospects' business day, so the best country depends on where your prospects are:

• Philippines · from $2,499 a month

  First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

• India · from $2,199 a month

  First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

• South Africa · from $2,899 a month

  First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

• Latin America · from $3,099 a month

  Bilingual English and Spanish callers working the same hours as your North American team.

Not sure which one fits? Our country matcher recommends one in four questions.

In the UK, "telemarketing" is the usual word for B2B calling, and the rules are clear. Live B2B marketing calls are allowed under PECR, as long as you don't call numbers registered with the TPS or CTPS (unless that business has said it's happy to be called) and you stop when asked.

Before calls start, we screen every number on your list against both registers. Your caller always shows their number, and anyone who asks not to be called again is never called again. The penalties are serious: under the Data (Use and Access) Act 2025, the ICO can fine organisations up to £17.5 million or 4% of global turnover for breaking these rules. Read the ICO's guidance on business-to-business marketing for the details.

For UK campaigns we usually recommend a caller in South Africa, from $2,899 a month. South Africa is one or two hours ahead of London, so your working day is theirs too, and many callers there speak English as a first language. See cold calling services in the UK for the other options, or our guide to cold calling laws in the UK for the full rules.

Every market has its own rules for B2B calls. Here are the main rules in some of the markets we call into:

See all 19 markets in cold calling laws by country. These are plain summaries, not legal advice.

Before you sign with any B2B telemarketing company, check these six things:

1. Who will make your calls. Ask to hear the caller before you sign.
2. Whether you can hear every call. Recordings show you what your prospects hear.
3. What counts as a qualified meeting. Agree on it in writing before calls start.
4. How they follow the rules in your market. Ask which registers they check.
5. The minimum term and notice period. Long contracts lock you in before you see results.
6. The cost per qualified meeting. A low hourly rate can still mean expensive meetings.

Our list of questions to ask a cold calling agency goes deeper. Would you rather manage the caller yourself? Hire a Caller puts a dedicated telemarketer on your team from $1,499 a month.