B2B Appointment Setting Services
A dedicated caller who books qualified meetings on your calendar, during your prospects' business hours. We write the script with you, manage the caller every day and record every call. Calls start in about 2 weeks.
B2B Appointment Setting Services, in Short
Switchstack's B2B appointment setting services give you a dedicated caller who contacts your prospects, checks that they fit, and books meetings on your calendar. A full-time caller costs $2,199 to $3,099 a month, depending on whether your caller works from the Philippines, India, South Africa or Latin America. There's no setup fee and no charge per meeting. The service runs month to month with 30 days' notice, and calls start in about 2 weeks.
New to the topic? Our guide to B2B appointment setting explains how it works, the pricing models and how to choose a provider.
What You Get
Our appointment setting services run on We Call for You, our done-for-you service, which is built for one thing: qualified meetings on your calendar. Every campaign includes:
- A dedicated caller working only on your campaign
- Call script written and tested with you
- Daily management and quality checks by our team
- Meetings booked straight onto your calendar
- A recording of every call
- Weekly report: calls made, conversations, meetings booked
Your part is small but important: tell us who you sell to, approve the script and the caller, take the meetings, and tell us which ones were a good fit.
What Counts as a Qualified Meeting
A meeting count means little until you know what counts. Before calls start, we write down with you what a qualified meeting is, using four checks:
| Check | What it means for your campaign |
|---|---|
| Right company | The industry, company size and location you sell to, written down before the first call |
| Right person | The job titles that can say yes to a meeting with you |
| Real reason to talk | They have the problem you solve, or they're open to hearing how others solve it |
| Meeting held | The prospect actually joins at the agreed time, rather than just accepting the invite |
Your weekly report shows calls made, conversations and meetings booked. When you tell us which meetings were held and were a good fit, your caller learns what a good meeting looks like for you.
How Our Appointment Setting Services Work
- A 30-minute call. Your offer, your buyers, the markets you sell into and what a good meeting looks like.
- We agree on the qualified-meeting definition and the list. Who to call, and what has to be true before a meeting counts.
- We match a country and test callers. Candidates do role-play calls using your offer. You hear the recordings and approve your caller.
- We write the script with you and check your list against the local do-not-call rules.
- Calls start in about 2 weeks. Your caller works your prospects' business hours and books meetings straight onto your calendar.
- We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, like the opener or the ask, based on what the calls show.

Appointment Setting Prices
One flat monthly price per full-time caller, set by the country they work from. No setup fee and no per-meeting charges.
| Caller based in | Best for calling | Hire a Caller | We Call for You |
|---|---|---|---|
| Philippines English and Filipino | United States, Canada, Australia, New Zealand, Singapore and 1 more | $1,799/mo | $2,499/mo |
| India English and Hindi, plus regional languages | United Arab Emirates, Saudi Arabia, Qatar, Singapore, United Kingdom and 1 more | $1,499/mo | $2,199/mo |
| South Africa English, often as a first language | United Kingdom, Ireland, Germany, Switzerland, Sweden and 8 more | $2,199/mo | $2,899/mo |
| Latin America English and Spanish | United States, Canada | $2,399/mo | $3,099/mo |
Launch offer: 20% off the first 2 months, so appointment setting starts from $1,759 a month. No code needed.
How does that compare? See how much appointment setting costs under every pricing model.
Already getting leads from your website? A caller can phone them while they're still interested, newest first. See our inbound lead follow-up service.
Why We Charge per Caller, Not per Meeting
Appointment setting services charge in three main ways. Here's how they compare:
| Model | What you pay for | Watch out for |
|---|---|---|
| Pay per appointment | Each meeting booked or held | Pressure to book anyone who says yes, and extra fees for lists or setup |
| Monthly retainer | A team's time, whatever the result | Long minimum terms and slow months you still pay for |
| Dedicated caller (how we charge) | One full-time caller working only on your campaign | You need to agree on a clear script and a qualified-meeting definition |
With a flat price per caller, you know your cost every month. As your caller gets better at your market, your cost per meeting falls, and there's no reason to book people who don't fit. Our guide to working out your real cost per meeting shows how to compare quotes.
Which Caller Country Books Your Meetings
Your caller works your prospects' business day, so the right country depends on where your prospects are:
- Philippines · from $2,499 a month
First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.
- India · from $2,199 a month
First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.
- South Africa · from $2,899 a month
First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.
- Latin America · from $3,099 a month
Bilingual English and Spanish callers working the same hours as your North American team.
Compare all 19 markets side by side on our best country to outsource cold calling page.
Appointment Setting and Calling Rules
Every market has its own rules for B2B calls, such as TPS and CTPS screening in the UK, calling hours in Australia and the UAE, and presumed consent in Germany. We check your list against the local do-not-call rules before calls start, and anyone who asks not to be called again is never called again.
See the rules for each country in cold calling laws by country, or open the page for your market from the markets we call into.
Would you rather manage the caller yourself? Hire a Caller gives you a dedicated appointment setter on your team from $1,499 a month, or see our Filipino appointment setters.
Selling IT services? See MSP appointment setting, set up for managed service providers and IT companies. Running a marketing agency? See appointment setting for marketing agencies. Logistics companies, manufacturers and security companies have their own pages too: cold calling for logistics companies, cold calling for manufacturers and cold calling for security companies. So do accountants and commercial insurance agencies.
Appointment Setting Services: FAQs
What it costs, how it works and what you can expect.
What are appointment setting services?
How much do appointment setting services cost?
How many meetings will I get?
Do you charge per meeting?
Who makes the calls?
What counts as a qualified meeting?
Which countries can you book meetings in?
What is the difference between appointment setting and lead generation?
How quickly can you start?
Ready for Meetings on Your Calendar?
Tell us who you want to meet and where. We'll recommend a caller country and walk you through how your campaign would work.
- Start in about 2 weeks
- No setup fee, no per-meeting charges
- Free replacement in the first 30 days
- A recording of every call
Prefer email? [email protected]
Book a Call