Cybersecurity Lead Generation and Appointment Setting

Switchstack's cybersecurity lead generation gives MSSPs, security consultancies and security vendors a dedicated caller who phones IT and security leaders, finds out what's driving their security plans, such as a compliance deadline, an audit or a customer's security questionnaire, and books meetings with your sales engineers or account executives. Your caller doesn't give security advice or talk up threats. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

• Managed security service providers (MSSPs) and managed detection and response providers
• Penetration testing and security assessment firms
• Compliance consultancies for SOC 2, ISO 27001, PCI DSS or CMMC
• Security product companies selling to mid-sized businesses

It fits best when you know the industries and company sizes where you win most of your deals, and a sales engineer or founder can take the meetings. Selling managed IT rather than security? See our MSP appointment setting.

The person who signs off on security changes with the size of the company:

At smaller companies an outside IT provider often handles security. Your caller asks who that is, because a partnership with the provider can be a better meeting than a pitch to the owner.

A dated requirement gives your caller a reason to call that isn't a scare story. These apply now:

Undated reasons work too: a new IT leader, an audit finding, a customer's security questionnaire, a cyber insurance renewal or a contract with an existing provider ending. When there's no opening yet, your caller asks when the next review is and calls back ahead of it.

Security buyers hear a lot of fear-based selling, and it makes them hang up. So your caller never:

• Claims a company is at risk, or quotes breach statistics to scare them
• Asks about passwords, current vulnerabilities or past incidents
• Offers a scan, test or verdict on the call
• Names your other clients without your written permission

Instead, your caller asks plain questions about who owns security and what's coming up, and hands your team a meeting with those notes.

Before calls start, we write down with you what a qualified meeting is, using four checks:

Cybersecurity lead generation is part of We Call for You, our done-for-you service. It includes:

• A dedicated caller working only on your campaign
• Call script written and tested with you
• Daily management and quality checks by our team
• Meetings booked straight onto your calendar
• A recording of every call
• Weekly report: calls made, conversations, meetings booked

Your part is small: tell us the companies you win, approve your caller and the script, take the meetings, and tell us which ones were a good fit.

Cybersecurity lead generation costs $2,199 to $3,099 a month per full-time caller, set by the country your caller works from. There's no setup fee and no charge per meeting, and you can stop with 30 days' notice.

Launch offer: 20% off the first 2 months, so a caller starts from $1,759 a month. No code needed.

With a flat price per caller, your cost per meeting falls as your caller learns your market. Our guide to appointment setting cost compares hourly, per-meeting and monthly pricing.

1. A 30-minute call. What you sell, the industries and company sizes you win, and the frameworks you know best.
2. We agree on the list and the goal. Who to call, and what has to be true before a meeting counts as qualified.
3. You choose your caller. We test callers on role-play calls using your offer. You hear the recordings and approve one.
4. We write the script with you, including answers to "our IT provider handles security", "we're covered" and "send me something", and check your list against the local calling rules.
5. Calls start in about 2 weeks. Your caller works your prospects' business hours and books meetings straight onto your calendar.
6. We manage and improve. Daily quality checks, a recording of every call and a weekly report. We change one thing at a time, such as the opener or the ask, based on what the calls show.

Your caller works your prospects' business day, so the best country depends on where they are:

• Philippines · from $2,499 a month

  First choice for United States, Canada, Australia, New Zealand, Singapore, Japan. The biggest pool of experienced outsourced callers, with a neutral accent North American buyers are used to.

• India · from $2,199 a month

  First choice for United Arab Emirates, Saudi Arabia, Qatar. Our lowest price per caller, from one of the largest English-speaking workforces in the world.

• South Africa · from $2,899 a month

  First choice for United Kingdom, Ireland, Germany, Switzerland, Sweden, Norway, Denmark, Finland, Morocco, South Africa. English-first callers on European hours, just one or two hours ahead of London.

• Latin America · from $3,099 a month

  Bilingual English and Spanish callers working the same hours as your North American team.

Most of your prospects are companies, but the rules for calling them differ by country:

• In the US, the Telemarketing Sales Rule exempts most business-to-business calls, but its ban on misleading claims still applies. See cold calling laws in the US.
• In the UK, business numbers on the Corporate Telephone Preference Service (CTPS) are off-limits for sales calls. See cold calling laws in the UK.
• In Germany, a B2B sales call needs at least presumed consent, so EU campaigns need a careful list. See cold calling laws in Germany.

We check your list against the local rules before calls start. Compare every market in cold calling laws by country. Would you rather manage the caller yourself? Hire a Caller puts a dedicated caller on your team from $1,499 a month.