How Meridian Health's SDR Team 3x'd Call Volume in 30 Days
Meridian Health switched from manual dialing to Switchboard and saw a 300% increase in call volume, 47% more conversations, and 2x pipeline in the first month.
Meridian Health's SDR team of 12 was struggling. Reps were manually dialing 50 numbers a day, connect rates hovered around 4%, and quota attainment was under 60%. Within 30 days of deploying Switchboard, the team was making 150+ dials per rep per day, connect rates jumped to 12%, and pipeline doubled. Here's exactly how they did it.
The Challenge
Meridian Health sells healthcare staffing solutions to hospitals and clinics. Their SDR team needed to reach decision-makers who were notoriously hard to reach — typically CNOs and VP-level administrators who screen calls from unknown numbers. Manual dialing was producing abysmal connect rates, and reps were spending 70% of their day on non-selling activities like looking up numbers, logging calls, and leaving voicemails.
The Switch
Meridian deployed Switchboard with local presence enabled. Every outbound call now displayed a local area code matching the prospect's region. They also activated voicemail drop to eliminate the 45 seconds reps spent leaving each voicemail manually. Within the first week, connect rates jumped from 4% to 9% — just from local presence alone.
The Results (30 Days)
After 30 days, the numbers spoke for themselves: 3x call volume (150 dials/day vs. 50), 47% more conversations per rep, 2x pipeline generated, and 15 minutes saved per rep per session from voicemail drop and auto-logging. The team also activated Pipeline CRM in week three, which eliminated manual data entry and gave managers real-time visibility into deal progression.
Key Takeaways
Local presence is the single highest-ROI feature for outbound teams calling decision-makers. Voicemail drop saves more time than most reps expect. And when your dialer and CRM share a data layer, you never have to ask 'did you log that call?' again. Meridian's VP of Sales called it 'the most impactful technology change we've made in five years.'
Written by
Rachel Torres
Customer Success Manager, Switchstack
Rachel works with Switchstack's fastest-growing customers to optimize their outbound workflows. She's helped over 50 teams deploy Switchboard and Pipeline in their first 30 days.
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