# Cold Calling Services in the UK

## Is B2B cold calling legal in the UK?

Yes. Live B2B marketing calls are allowed under PECR, as long as you don't call numbers registered with the TPS or CTPS (unless that business has said it's happy to be called) and you stop when asked.

## Calling rules
- Live marketing calls to businesses are allowed under the Privacy and Electronic Communications Regulations (PECR), but not to numbers registered with the Telephone Preference Service (TPS) or Corporate TPS (CTPS), unless that business has told you it's happy to be called.
- We screen your list against the TPS and CTPS before we call.
- Sole traders and most partnerships count as individuals under PECR, so the TPS rules for individuals apply to them.
- Your caller's number is always shown. Marketing calls with a withheld number aren't allowed.
- Named contacts are personal data under UK GDPR, so you need a lawful basis for your list, usually legitimate interests. Anyone who asks not to be called again is never called again.

Source: [ICO: Business-to-business marketing](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/business-to-business-marketing/). Last reviewed October 2026. A plain summary, not legal advice.

## Who makes your calls

UK buyers expect a caller who sounds confident, gets to the point and respects the rules. That's why most of our UK calling comes from South Africa, where English is often a first language and London is only one or two hours behind.

If price matters more, India covers the UK day as an afternoon shift, at our lowest price per caller.

- **Callers in South Africa** (We Call for You $2,899/month, Hire a Caller $2,199/month): One or two hours ahead of London, so your day is their day. Many callers speak English as a first language.
- **Callers in India** (We Call for You $2,199/month, Hire a Caller $1,499/month): Our lowest price. A UK business day is an afternoon shift in India.
- **Callers in the Philippines** (We Call for You $2,499/month, Hire a Caller $1,799/month): Works as an evening shift in Manila, from the largest pool of experienced callers.

## Hours and language

Working week: Monday to Friday. Your caller works 9am to 5pm in the UK.

Language: English.

## FAQs

### Do you screen against the TPS and CTPS?

Yes. Before calls start, we check every number on your list against both registers and remove the ones that are registered, unless that business has told you it's happy to be called.

Page: https://switchstack.io/cold-calling-services/uk