# Cold Calling Services in the UAE

## Is B2B cold calling legal in the UAE?

Telemarketing is legal but tightly regulated since August 2024: calls only between 9am and 6pm, no calls to numbers on the Do Not Call Registry, and heavy fines. How far the rules reach business-to-business calls isn't settled, so check with a UAE legal adviser.

## Calling rules
- Cabinet Resolutions 56 and 57 of 2024 regulate telemarketing in the UAE. They took effect on 27 August 2024 and apply to companies operating in the UAE, including free zone companies.
- Marketing calls are only allowed between 9am and 6pm UAE time, numbers on the TDRA's Do Not Call Registry (DNCR) can't be called, and fines for breaking the rules can reach AED 150,000.
- The rules are written around calls to consumers, and how far they reach business-to-business calls isn't settled. We keep every call inside 9am to 6pm UAE time and stop at the first request not to be called.
- If your company is licensed in the UAE, rules on approvals and registered calling numbers may apply to you. Check with your UAE legal adviser before calls start, and we'll set up the campaign to match.

Source: [Mondaq: New telemarketing regulations in the UAE](https://www.mondaq.com/advertising-marketing-branding/1495836/new-telemarketing-regulations-introduced-in-uae). Last reviewed October 2026. A plain summary, not legal advice.

## Who makes your calls

The UAE does business in English, and its business day lines up well with three of our four countries: a day shift in India, an early day shift in South Africa and an afternoon shift in the Philippines.

The UAE also brought in strict telemarketing rules in 2024. Read the rules section below before you start, especially if your company is licensed in the UAE.

- **Callers in India** (We Call for You $2,199/month, Hire a Caller $1,499/month): Dubai is 90 minutes behind India, so it's a normal day shift at our lowest price.
- **Callers in South Africa** (We Call for You $2,899/month, Hire a Caller $2,199/month): An early day shift, two hours behind Dubai, with many callers speaking English as a first language.
- **Callers in the Philippines** (We Call for You $2,499/month, Hire a Caller $1,799/month): An afternoon shift in Manila, from the largest pool of experienced callers.

## Hours and language

Working week: Monday to Friday for most businesses. Your caller works 9am to 5pm in the UAE.

Language: English is the main language of business in the UAE, so English-speaking callers work well. We don't currently offer Arabic-speaking callers.

## FAQs

### Do your callers speak Arabic?

Not at the moment. Our callers call in English, which is the main language of business in the UAE. If most of your buyers prefer Arabic, an Arabic-speaking caller will do better.

Page: https://switchstack.io/cold-calling-services/uae