# Cold Calling Services in Switzerland

Our callers call in English. In Switzerland, that works for multinationals, banks, pharma companies, commodity traders and international organisations, many of which work in English. For local firms that work in German, French or Italian, a native-language caller will do better.

## Is B2B cold calling legal in Switzerland?

Yes. Advertising calls are allowed in principle, but under the Swiss Act against Unfair Competition (UWG) it's unfair to call a number marked with an asterisk (*) in the phone directory, which means the subscriber doesn't want advertising calls.

## Calling rules
- Under the Swiss Act against Unfair Competition (UWG), advertising calls are allowed in principle, but calling a number marked with an asterisk (*) in the public phone directory is unfair. The asterisk means the subscriber doesn't want advertising calls.
- We check the numbers on your list against the directory and remove asterisk entries before calling.
- Your caller's number is always shown, and they say who they are and who they're calling for.
- Switzerland's Federal Act on Data Protection (FADP) applies to named contacts. Anyone who asks not to be called again is never called again.

Source: [law.ch: Telephone advertising and cold calling (German)](https://law.ch/lawnews/2016/10/telefonwerbung-kaltakquise-ein-ueberblick/). Last reviewed October 2026. A plain summary, not legal advice.

## Who makes your calls

Switzerland is home to a large number of international companies: headquarters in Zurich and Geneva, pharma in Basel, and banking, insurance and commodity trading across the country. Many of them work in English every day.

Swiss rules allow advertising calls in principle, with one important check: numbers marked with an asterisk in the phone directory are off-limits.

- **Callers in South Africa** (We Call for You $2,899/month, Hire a Caller $2,199/month): On the same time as Switzerland in summer and one hour ahead in winter, so it's a normal day shift. Many callers speak English as a first language.
- **Callers in India** (We Call for You $2,199/month, Hire a Caller $1,499/month): Our lowest price. A Swiss business day is an afternoon shift in India.
- **Callers in the Philippines** (We Call for You $2,499/month, Hire a Caller $1,799/month): An afternoon and evening shift in Manila.

## Hours and language

Working week: Monday to Friday. Your caller works 9am to 5pm in Switzerland.

Language: English. Swiss business runs in German, French and Italian, but English is common in international companies, especially in Zurich, Geneva and Basel.

## FAQs

### Which language will my caller use in Switzerland?

English. That suits international companies in Switzerland, which often work in English. For firms that work in German, French or Italian, a native-language caller will do better.

Page: https://switchstack.io/cold-calling-services/switzerland