# Cold Calling Services in Sweden

Our callers call in English. In Sweden, that works well: English is widely spoken in business, especially at tech and export companies. Some smaller local firms will still prefer Swedish.

## Is B2B cold calling legal in Sweden?

Yes. Sweden's NIX-Telefon register lets private individuals opt out of sales calls, and marketers must check private numbers against it. Company numbers aren't covered by NIX, but GDPR applies to named contacts, and a company that asks not to be called must not be called again.

## Calling rules
- NIX-Telefon lets private individuals opt out of sales and marketing calls, and Sweden's Marketing Act requires marketers to check private numbers against it. Company numbers aren't on NIX.
- When a number may be a person's private line rather than a company's, we check it against NIX first.
- Named contacts are personal data under GDPR, so you need a lawful basis for your list, usually legitimate interests.
- Anyone who asks not to be called again is never called again.

Source: [Kontakta: The NIX registry](https://kontakta.se/the-nix-registry). Last reviewed October 2026. A plain summary, not legal advice.

## Who makes your calls

Sweden is one of the easiest non-English-speaking markets to call in English. English is taught from an early age, and Swedish tech, export and international companies often use it as their working language.

Sweden's do-not-call register, NIX-Telefon, is for private individuals, so calls to company numbers are mainly governed by GDPR and good marketing practice.

- **Callers in South Africa** (We Call for You $2,899/month, Hire a Caller $2,199/month): On the same time as Sweden in summer and one hour ahead in winter, so it's a normal day shift.
- **Callers in India** (We Call for You $2,199/month, Hire a Caller $1,499/month): Our lowest price. A Swedish business day is an afternoon shift in India.
- **Callers in the Philippines** (We Call for You $2,499/month, Hire a Caller $1,799/month): An afternoon and evening shift in Manila.

## Hours and language

Working week: Monday to Friday. Your caller works 9am to 5pm in Sweden.

Language: English. Swedes are among the strongest non-native English speakers in the world.

Page: https://switchstack.io/cold-calling-services/sweden