# Cybersecurity Lead Generation and Appointment Setting

Switchstack's cybersecurity lead generation gives MSSPs, security consultancies and security vendors a dedicated caller who phones IT and security leaders, finds out what's driving their security plans, such as a compliance deadline, an audit or a customer's security questionnaire, and books meetings with your sales engineers or account executives. Your caller doesn't give security advice or talk up threats. A full-time caller costs $2,199 to $3,099 a month, set by the country your caller works from. There's no setup fee and no charge per meeting, and calls start in about 2 weeks.

## Who it's for

- Managed security service providers (MSSPs) and managed detection and response providers
- Penetration testing and security assessment firms
- Compliance consultancies for SOC 2, ISO 27001, PCI DSS or CMMC
- Security product companies selling to mid-sized businesses

## Who decides

| Buyer | Who usually decides |
|---|---|
| Under about 100 staff | The owner or office manager, often with an outside IT provider |
| About 100 to 1,000 staff | The IT director or head of IT, sometimes with a part-time CISO |
| Over 1,000 staff | The CISO or head of security operations, with procurement |

## What counts as a qualified meeting

Agreed in writing before calls start: the size, industry, region and compliance framework you sell into; the IT or security lead who owns the budget or the project; a real reason to talk (a deadline, an audit finding, a customer security questionnaire, a contract renewal or a project in the next year); and a meeting that actually happens. Dated reasons to call, checked 11 November 2026: CMMC Phase 2 from 10 November 2026 (32 CFR 170.3(e)); 51 future-dated PCI DSS v4.0 requirements in effect since 31 March 2025; NIS2 national rules applying from 18 October 2024 (Directive (EU) 2022/2555, Article 41); DORA applying since 17 January 2025 (Regulation (EU) 2022/2554, Article 64). Your caller gives no security advice, never claims a company is at risk and never asks about passwords, vulnerabilities or incidents.

## What you get

- A dedicated caller working only on your campaign
- Call script written and tested with you
- Daily management and quality checks by our team
- Meetings booked straight onto your calendar
- A recording of every call
- Weekly report: calls made, conversations, meetings booked

## Prices

One flat monthly price per full-time caller, set by the caller's country. No setup fee and no charge per meeting. Launch offer: every new client gets 20% off the first 2 months.

| Caller based in | Hire a Caller | We Call for You |
|---|---|---|
| Philippines | $1,799/month | $2,499/month |
| India | $1,499/month | $2,199/month |
| South Africa | $2,199/month | $2,899/month |
| Latin America | $2,399/month | $3,099/month |

Page: https://switchstack.io/cybersecurity-lead-generation